How Direct Mail Can Help Grow Your Business.

Direct mail is better than ever! Why?

Five years ago you would go to your mailbox, open it up and there would be so many marketing pieces that they would almost spill out of your mailbox. You would take the entire stack and basically just dump it into the trash without looking at a single piece of mail. No one wins in this scenario. Fast forward to today. Now you go to your mailbox and there is hardly any direct mail in it. This is a great thing for you if you are thinking about using direct mail to market your business. Now everyone takes a second to examine every piece of mail that is in his or her mailbox. People no longer grab their pile of mail and just dump it into the trash. Since they receive fewer pieces of mail in general people go through and read almost everything in their mailbox before deciding what to do with it.

Use this to your advantage by having your company’s direct mail piece grab the viewer’s attention. If you are sending a postcard use an eye-catching image, have testimonials or use the postcard to tell a short story. If you really want to increase the odds of your direct mail piece turning a prospective customer into an actual customer try and include all 3 of those elements. On one side have an eye-catching image and then on the other have a headline and a short story that grabs the reader’s attention and lets them know why they should use you. Include quotes from current customers that can help with any objections or concerns that these potential customers may have.

One of the most important things that your direct mail piece should have, that most forget, is a reason to respond quickly. If you are offering a discount via your direct mail campaign be sure to include a deadline of when the offer ends. If you are promoting a new service offer a free gift if they respond by a certain date. You want to make sure they have a reason to respond and a reason to respond NOW.

Minuteman Press Marietta is located at 646 Roswell St. Marietta, GA, 30060. If you have any questions or would like a quote for any of our services such as business cards, envelopes, or office forms please feel free to give us a call at 678-594-7900 or email us at customersupport@minutemanpress.com

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How Email Marketing Can Help Grow Your Business Part 2

Now that you have tested out some subject lines for your email it’s time to figure out what the body of the email should be.

The email itself can contain anything from how you helped a customer with a certain situation, a sale or offer, or use it to promote a product or service. If you are promoting a product or service include some examples of how it can help the people you are emailing. Jeffery Gitomer says it best “People don’t like to be sold, but they love to buy”. Make sure you talk about how whatever it is that you are promoting can HELP them. If your product can help them free up their time talk about the things they will now be able to do with all the time you saved them. If you are saving them money let them know some things that they can now buy with the extra money they will now have.

Also, don’t ever underestimate the power of a story. You can turn anything into a story. If you are not the best storyteller them you may want to look into hiring a copywriting to help you. Stories are great because they allow people to feel like they are being informed about something rather than trying to be sold. Again, remember that the email is about how you can help the customer, not how the customer can help you. If you have some examples of actual customers that you can use to better describe how something can help potential customers then please include it in the email.

Having all of these things can help your chances of, not only, having your email be opened but also read and used to purchase something from you. Good luck and happy story telling!

Minuteman Press Marietta is located at 646 Roswell St. Marietta, GA, 30060. If you have any questions or would like a quote for any of our services such as business cards, envelopes, or office forms please feel free to give us a call at 678-594-7900 or email us at customersupport@minutemanpress.com