How Direct Mail Can Help Grow Your Business.

Direct mail is better than ever! Why?

Five years ago you would go to your mailbox, open it up and there would be so many marketing pieces that they would almost spill out of your mailbox. You would take the entire stack and basically just dump it into the trash without looking at a single piece of mail. No one wins in this scenario. Fast forward to today. Now you go to your mailbox and there is hardly any direct mail in it. This is a great thing for you if you are thinking about using direct mail to market your business. Now everyone takes a second to examine every piece of mail that is in his or her mailbox. People no longer grab their pile of mail and just dump it into the trash. Since they receive fewer pieces of mail in general people go through and read almost everything in their mailbox before deciding what to do with it.

Use this to your advantage by having your company’s direct mail piece grab the viewer’s attention. If you are sending a postcard use an eye-catching image, have testimonials or use the postcard to tell a short story. If you really want to increase the odds of your direct mail piece turning a prospective customer into an actual customer try and include all 3 of those elements. On one side have an eye-catching image and then on the other have a headline and a short story that grabs the reader’s attention and lets them know why they should use you. Include quotes from current customers that can help with any objections or concerns that these potential customers may have.

One of the most important things that your direct mail piece should have, that most forget, is a reason to respond quickly. If you are offering a discount via your direct mail campaign be sure to include a deadline of when the offer ends. If you are promoting a new service offer a free gift if they respond by a certain date. You want to make sure they have a reason to respond and a reason to respond NOW.

Minuteman Press Marietta is located at 646 Roswell St. Marietta, GA, 30060. If you have any questions or would like a quote for any of our services such as business cards, envelopes, or office forms please feel free to give us a call at 678-594-7900 or email us at customersupport@minutemanpress.com

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Different Kinds Of Leave Behind Material

Leave behind materials can come in all kinds of shapes and sizes. They can be something small like a business card or can be large and easy to find like a pocket folder or booklet. In fact they don’t even have to be paper. Leave behind materials can be pens, cups, bags or magnets. These are all examples of things that you can leave behind for customers. It’s just a matter of trying to figure out what is the best option for you to use.

If you are just interested in brand awareness and are mainly interested in just getting your name and phone number in front of people then pens, cups and magnets may be the best option for you. The great thing about these items is that most people hardly ever discard them. To give you an example, there is a magnet on my fridge from an insurance agent that I have never used that has a calendar on it for the year 2011. Why do I still have this magnet? Because I needed a magnet to hang things on my fridge and this agent provided me with this. It doesn’t matter that I have never used them, but their name and face is now on my fridge at all times.

If you are trying to promote a special that you have going on or a new product then a great option for you to use would be flyers, postcards and brochures. These products are great because they allow you to place descriptions and pictures in them. You can give a little more detail about a product or service, talk a little about your company and what you stand for or use it to promote a sale that you are currently offering. If there was something you wish you could say to all of your customers but don’t have the time or availability to do so then this is a great way to do that. In fact one of the best uses of leave behind materials is to just say thank you for using us.

For something that requires more detail explaining or something that may be a large investment for someone then we would recommend a booklet or a pocket folder with inserts inside. This way there is no limit, space wise, to the text and images that you would like to use in your leave behind materials. This also allows the customer to have something to look over as many times as they want. You also know exactly what they are seeing and at what quality they are seeing it at. Things like bad computer monitors won’t stop your customers from seeing your message the way you want them to.

Again, don’t let lifetime customers turn into one-time customers simply by having them be uniformed about all that you can provide for them.

Minuteman Press Marietta is located at 646 Roswell St. Marietta, GA, 30060. If you have any questions or would like a quote for any of our services such as business cards, envelopes, or office forms please feel free to give us a call at 678-594-7900 or email us at customersupport@minutemanpress.com