How To Ask For A Testimonial

One thing that I always try and mention to people trying to market their business is to use testimonials. If you have any kind of marketing materials that you either hand out or email to customers it is always a great idea to include testimonials.

If you have not gathered any testimonials from any of your current customers then here are a few ways that you may want to try to ask for them.

You can go about asking for a testimonial in an email. Make a list of some of the people who you would like to ask for a testimonial and just send them an email. In the email you can start off by saying how great it has been serving them and that you were wondering if you could ask them for a testimonial to use in your marketing materials.

People, sometimes, are not sure where to start when they are asked for a testimonial so I would also include a few questions that you may want them to answer. Some examples you may want o use are: can you list a time when our services benefited you, what has your experience been using our company and what would you say to someone thinking about using our services. Think about some of the questions potential customers may have about using your services and put those in the email for your current customers to answer.

If you have customers visiting you rather than you going to the customers a great time to ask them for a testimonial is right after you have performed a service for them. When they are getting ready to leave simply hand them a card that they can fill out and ask them to fill it in before they leave. You can leave the card blank for them or you can have some questions pre-printed on the cards for them to answer.

Another great thing you can do is reward your customers for taking the time to help you out by giving a testimonial. It is up to you how you would like to reward them. You can offer a coupon, a special gift, or something else that can benefit them. The main thing is that you want to make sure your customer knows that you are thankful for them taking the time to give you a testimonial.

Once you have some testimonials from your current customers start putting them on flyers, on postcards, in emails and your website.

Minuteman Press Marietta is located at 646 Roswell St. Marietta, GA, 30060. If you have any questions or would like a quote for any of our services such as business cards, envelopes, or office forms please feel free to give us a call at 678-594-7900 or email us at customersupport@minutemanpress.com

 

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How Direct Mail Can Help Grow Your Business.

Direct mail is better than ever! Why?

Five years ago you would go to your mailbox, open it up and there would be so many marketing pieces that they would almost spill out of your mailbox. You would take the entire stack and basically just dump it into the trash without looking at a single piece of mail. No one wins in this scenario. Fast forward to today. Now you go to your mailbox and there is hardly any direct mail in it. This is a great thing for you if you are thinking about using direct mail to market your business. Now everyone takes a second to examine every piece of mail that is in his or her mailbox. People no longer grab their pile of mail and just dump it into the trash. Since they receive fewer pieces of mail in general people go through and read almost everything in their mailbox before deciding what to do with it.

Use this to your advantage by having your company’s direct mail piece grab the viewer’s attention. If you are sending a postcard use an eye-catching image, have testimonials or use the postcard to tell a short story. If you really want to increase the odds of your direct mail piece turning a prospective customer into an actual customer try and include all 3 of those elements. On one side have an eye-catching image and then on the other have a headline and a short story that grabs the reader’s attention and lets them know why they should use you. Include quotes from current customers that can help with any objections or concerns that these potential customers may have.

One of the most important things that your direct mail piece should have, that most forget, is a reason to respond quickly. If you are offering a discount via your direct mail campaign be sure to include a deadline of when the offer ends. If you are promoting a new service offer a free gift if they respond by a certain date. You want to make sure they have a reason to respond and a reason to respond NOW.

Minuteman Press Marietta is located at 646 Roswell St. Marietta, GA, 30060. If you have any questions or would like a quote for any of our services such as business cards, envelopes, or office forms please feel free to give us a call at 678-594-7900 or email us at customersupport@minutemanpress.com

What Makes A Good Leave Behind Item?

Last week I talked about how you can use leave behind items to help build and grow your business. Now lets look at what leave behind materials should contain.

Leave behind material can have a number of different uses but some of the top ones that you can use them for are promoting a new service, promoting a sale or special, or driving customers to your digital avenues.

If you are using leave behind materials to promote a new service make sure it offers a description of what the product or service is. People often forgot that just because you know something doesn’t mean everyone else does as well. Offer a general overview of what the service is and make sure that you say how this product or service can benefit a person or company. Even if it is not a physical product that you are trying to promote try and have some kind of picture used. Again, if you can’t show a picture of a physical product then have a picture of someone relaxing on a beach and say that now they are finally stress free because of your product. Don’t be afraid to have fun with all the ideas you can use.

When trying to promote a special offer with leave behind materials try and make them unique so that you know the leave behind material is the reason they are using you again. You can do this a number of ways. You can have the leave behind material contain a unique email address or 1-800 number so when they write or call you know if was due to what you left behind. Another great thing to do is have your leave behind material contain a special offer. This can be anything from discounts off of products or services, buy one get one, or a free gift.

Most companies these days are trying to build their web presence. Leave behind materials are a great way to do this. You can leave behind a flyer or postcard that directs them to your facebook, twitter or blog page and let them know if they like or follow you they will receive a special gift or offer. You can have the item contain a link to a website such as google or kudzu where they can write a review for you.

Minuteman Press Marietta is located at 646 Roswell St. Marietta, GA, 30060. If you have any questions or would like a quote for any of our services such as business cards, envelopes, or office forms please feel free to give us a call at 678-594-7900 or email us at customersupport@minutemanpress.com